From Planning to Production: What Goes into a Bailey Live Launch?

“We introduced Bailey Live Launches at the height of the COVID-19 pandemic as a way to stay connected with Bailey owners and reach new audiences during a challenging period. We started with Live Launches for Phoenix+, Pegasus Grande SE, and Adamo, using social distanced presenting and a handheld phone camera, before moving to a full production crew for Unicorn V in 2021. Since then, Bailey Live Launches have continued to grow in scale and production value, creating a level of real-time engagement far beyond what traditional launches could achieve.”

“Post-pandemic, we carried on this tradition with a Live Launch that showcased Phoenix GT75 and Pegasus GT75, and once again, with the unveiling of Unicorn Deluxe, Alicanto Grande Deluxe, and Adamo at our 2025 Season Live Launch in September 2024. What makes this approach so effective is that it allows us to connect with owners, potential customers, retailers, and media through one online event.”

“There’s something for everyone at a Bailey Live Launch – whether you’re a long-time Bailey owner, new to the industry, a retailer, or part of the media. Our 2025 Season Live Launch continued to follow this inclusive approach, offering detailed technical information alongside showcasing how each new range can enhance touring holidays.”

“Hosted by campervanner and presenter Martin Dorey, with expert input from Bailey’s Marketing Director Simon Howard, Caravan Brand Ambassador Lee Davey, Motorhome Brand Ambassador Bex Biggins, and PRIMA Leisure’s Nick East, the this year’s event provided a perfect blend of expert insights and personal passion. Their chemistry created an engaging atmosphere, full of enthusiasm for caravans and motorhomes.

“Watching a Bailey Live Launch isn’t just about seeing a new product. It’s about joining a community of people who are passionate about Bailey leisure vehicles. Whether you’re a seasoned tourer or just starting out, we guarantee you’ll leave feeling inspired.”

“The 2025 Season Live Launch was carefully planned over months, with preparations beginning as soon as the GT75 launches ended. We coordinated filming well in advance and worked closely with the product development team to ensure every vehicle was ready for its moment in the spotlight.

Of course, planning a live event always comes with its challenges. Last-minute changes and unexpected hurdles had to be tackled to ensure everything ran smoothly. Every detail was crafted to make the event a valuable and memorable experience for everyone involved.”

“The 2025 Season Live Launch was a significant step up from previous years. For the first time, we combined three distinct product ranges into a single event. We also took the launch offsite, marking a departure from the 2023 format.”

“Combining three ranges – Alicanto Grande Deluxe, Unicorn Deluxe, and Adamo – required careful planning. Each product needed its moment to shine, while still keeping the dynamic and engaging atmosphere our audience expects. This new approach allowed us to offer a broader view of the Bailey portfolio, appealing to both caravanners and motorhomers.”

“Based on the success of the 2025 Season Live Launch, it’s very likely that Bailey Live Launches will continue to be a key part of unveiling new models in the future. They’ve proven to be an effective way to share important information with owners, retailers, and the media all at once.”

“With preparations already in motion for the 2026 season, we’re excited to integrate new ideas and approaches inspired by the 2025 event. The introduction of the Endeavour campervan in 2024 also opened up new opportunities. Hosting the event offsite allowed us to showcase our vehicles in settings that highlighted their design and functionality. This shift in approach has set the stage for even more creativity and innovation in the future.”